VIACK, a Scottsdale-based leading provider of secure online meeting software had success with search engine optimization and pay-per-click programs driving traffic to their FREE 15-day "test drive" Web page, but had little success getting people to sign up.
Mighty Interactive partnered with Optimost, a patent pending technology, to optimize conversion rates by methodically testing landing page variables. This process dynamically generates and tests limitless creative permutations to find the optimal combination of copy, images, layouts, colors, fonts, and/or any other parameter to maximize response rates. Mighty Interactive was able to test hundreds of permutations of VIACK's test-drive landing page to determine the perfect landing layout and content for conversion.