Results
There's more to your online business
than a pretty Web site.
Talking RockResidential Community
A new residential community in Prescott, Arizona Talking Rock needed an effective Internet initiative to generate leads from people interested in purchasing a custom homesite. After intense market research and competitive analysis, combined with extensive online strategic planning, Mighty Interactive and Harvard Investments (Talking Rock's developer) partnered to build www.talkingrock.info.
The site includes sophisticated lead generation mechanisms that tailor the sales message based on how long users have been on the Web site.
While initial success was solid, Talking Rock needed additional site traffic and leads to meet their business objectives. Thus, Mighty Interactive developed and implemented a full-scale search engine optimization and pay-per-click advertising campaign. The results of that effort have been extraordinary.
Results
In the first month of the Mighty Interactive Internet marketing program, results included:
- 366% increase in Web site leads
- 313% increase in Web site traffic
Overall cost-per-lead is lower than $10, and Mighty Interactive is creating an email marketing program to effectively follow up on inbound Web site leads.
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Getting results
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Arizona Highways magazine, an award-winning publication for the past 78 years, needed to increase online sales and subscriptions while reducing cost-per-sale through their online store.
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