Results
There's more to your online business
than a pretty Web site.
Pinnacle WestFortune 500 energy company
Pinnacle West's corporate website was dated and was perceived by internal marketing and investment relations executives as no longer reflecting the goals of the company nor needs of the customers and shareholders.
Mighty Interactive met with key internal stakeholders to gather input and establish goals for the site. Then, a strategic process was initiated including: an in-depth clickstream and traffic analysis of the existing site to identify successes and failures as well as areas of visitor interest, a review of industry best practices and an online customer survey to establish a profile and preferences of site visitors.
Services Provided:
- Assessment of Pinnacle West site
- Comparative analysis of competitor sites
- Detailed analysis of existing site traffic patterns
- Information architecture/site outline
- Creative direction
- Customer Experience Consulting
Results
Combining the efforts of the Mighty Interactive with the Pinnacle West team resulted in a new corporate Web site that was launched on budget and ahead of schedule.
- Frequent visitors (6+ visits/yr) up 47%
- Page views increased more than 50%
- Shareholder downloads up 100%
- Email alert subscriptions up more than 300%
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Getting results
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VIACK, a Scottsdale-based leading provider of secure online meeting software had success with search engine optimization and pay-per-click programs driving traffic to their FREE 15-day "test drive" Web page, but had little success getting people to sign up.
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