Results
There's more to your online business
than a pretty Web site.
Arizona Highways MagazinePay-Per-Click Strategies
Arizona Highways magazine, an award-winning publication for the past 78 years, needed to increase online sales and subscriptions while reducing cost-per-sale through their online store. In addition, Arizona Highways needed to reach a broader audience and skyrocket online visibility.
Based on their needs, Mighty Interactive conducted an extensive search phrase analysis resulting in the identification of optimal terms associated with typical online user queries of the Arizona Highways brand. These phrases were then incorporated into corresponding key word landing pages. Each phrase was specially coded with a unique tracking number to precisely measure the effectiveness of each search phrase.
A Pay-Per-Click (PPC) media buy was then tested, implemented and continuously refined. The PPC strategy involved a detailed tracking system and hourly bid management, a process that enabled Mighty Interactive to identify specific search terms and bidding strategies that would convert to online sales.
Results
Within five months, Arizona Highways:
- Cost-per-sale went from $23 to $2 and hundreds of otherwise non-existent monthly orders were generated
- Increased ROI by 2,000%
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You Make Money, We Make Money
Ask us about our results-based pricing model, where we're true business partners with our clients. View a case study about how this approach increased ROI 500% in one year for Esscentual Brands.
Getting results
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A new residential community in Prescott, Arizona Talking Rock needed an effective Internet initiative to generate leads from people interested in purchasing a custom homesite.
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