Off Madison Ave Receives MarketingSherpa Gold Award for Successful Client E-mail CampaignAgency Honored at Marketing Research Organization's Annual Conference in Miami

Phoenix, Arizona
February, 2008

Off Madison Ave (www.offmadisonave.com), a full-service marketing communications firm, announced today that it received a global 2007 MarketingSherpa Gold Award for "Best Test You Learned From" for a successful e-mail campaign it executed for Kolbe Corporation's career assessment tools. The award, presented at MarketingSherpa's (www.marketingsherpa.com) third annual E-Mail Summit in Miami, was one of just nine for the business-to-consumer categories presented worldwide by the premier marketing research organization, which provides marketers with the information, inspiration and instructions to improve their results.

Mighty Interactive, the Internet marketing division at Off Madison Ave, deployed a multi-layered e-mail program for Kolbe to determine messaging for the global product launch of its career assessment and job recommendation tool.

"It's a great honor for our agency to receive a MarketingSherpa Gold Award for our work with Kolbe, as the project required a unique and different research and testing methodology to address its marketing objectives," said David Anderson, Off Madison Ave president and managing partner. "The e-mail campaign for Kolbe's new career assessment program proved to be very successful as a result of the different testing methods, and we're very pleased that we contributed to the company's sales efforts."

The agency's campaign was recognized for its sophisticated testing of multiple price points and messages and was executed using tools in the ExactTarget e-mail distribution program. The headline, subject line and price points were randomly determined, and the findings of the e-mail test were used to craft effective pay-per-click search advertising and banner ads.

"Using this test enabled us to isolate the specific messages and price points that resonated with the target audience," said Jason Baer, vice president of strategy at Off Madison Ave. "We applied a great deal of science and analysis to this campaign, and it was fantastic to work with a client that encouraged this level of testing."

About Off Madison Ave

Off Madison Ave, a full-service, collaborative marketing communications firm located in Phoenix, redefines what it means to be an agency, not just on paper, but through delivering integrated, results- focused strategies and new methods of measurement. The agency specializes in marketing and business consulting, strategic planning, interactive, public relations, creative development, advertising, research and traditional, on-line and alternative media. By embracing its signature "outthink. outperform." mentality, the firm serves its clients as a true marketing partner, advocate and business advisor in developing comprehensive strategies based on a working knowledge of their business, industry and competitors. The various disciplines invest the necessary time and resources to assess client needs before deploying customized campaigns that elevate brand awareness, raise revenues and meet marketing objectives.

The agency continues to earn the ranking of No. 1 public relations and Internet marketing firm in the Valley, and one of the top two advertising firms, by Arizona Business Magazine and also has won honors such as the PR News Platinum award, ExactTarget Partner of the Year, PRSA Copper Anvils and Phoenix Addys, Off Madison Ave has served as the selected Southwest region partner of Worldcom Public Relations Group (www.worldcomgroup.com), the world's largest consortium of independently owned public relations counseling firms), for the last five years. A sampling of the firm's current clients includes: Nike, DMB Associates, Inc., APS/Pinnacle West Corporation, Allied Waste, National Academy of Sports Medicine (NASM), Phoenix Art Museum, Avnet, Cruise America, Arizona Federal Credit Union, DrWeil.com and many more. Visit www.offmadisonave.com for more information.