Integrated Arizona Marketing Firm Off Madison Ave, adds Esscentual Brands' Vitabath and Claire Burke as Premier Retail AccountsInternational Consumer Brands To Utilize All Agency Disciplines

Tempe, Arizona
January, 2007

Off Madison Ave, a fast growing, integrated marketing communications firm, announced today that it has earned the account of Esscentual Brands (www.esscentualbrands.com), a recognized international leader in the home fragrance and personal care industry, as a new client. The Phoenix marketing agency is being retained to provide comprehensive, fully integrated services from all of the agency's disciplines - advertising, public relations, internet marketing strategy, consumer research and account management - to develop strategic consumer connections at a national level with premier brands Vitabath and Claire Burke.

"Adding the new business of Esscentual Brands is an exciting milestone for our agency," said David Anderson, president and managing partner at Off Madison Ave. "Given the rich history of the Vitabath and Claire Burke brand names and the variety of luxury products that Esscentual Brands offers, we are pleased to initiate this partnership and look forward to generating new marketing programs toward enhancing consumer awareness."

Off Madison Ave will develop a collaborative marketing communication program to create brand connections and strategic synergies among marketing partners for Esscentual Brands' line of three signature brand products - Claire Burke, Vitabath and Vitabath Expressives. The firm will work with Esscentual Brands to increase its qualified prospect database, enhance relationships with national consumer media outlets, enrich brand identities and convey optimal marketing communication across all mediums.

"The varied, interdisciplinary services provided by Off Madison Ave affords Esscentual Brands many new avenues for improving our marketing outreach and media utilization, especially with their Internet marketing expertise," said Mark Grodsky, president of Esscentual Brands. "We take pride in maintaining our high consumer value and embrace our new relationship with Off Madison Ave toward enhancing customer awareness of our key brand products."

Esscentual Brands is the owner and marketer of the three leading brands that are sold exclusively at premium retailers, specialty and gift stores, home furnishing stores and premium beauty outlets as well as through catalogs and online stores. Claire Burke home fragrance products include candles, potpourri, room spray, diffusers and oils. For nearly 50 years, Vitabath has provided superior gentle skin cleansing and conditioning, while Vitabath Expressives is a unique line of cleansing skin care lotions and bath scrubs designed specifically for young women.

About Esscentual Brands

In March 2003, Esscentual Brands, LLC became the consumer product company of the Claire Burke and Vitabath brands. Esscentual Brands' is a preeminent supplier of fragrance-oriented home and bath products. As the owner of the Claire Burke home fragrance brand and Vitabath personal care brand, Esscentual Brands is focused entirely on building long-term brand equities in premium channels of trade. Esscentual Brands also has a Canadian subsidiary, located in Concord, Ontario. For more information, visit www.esscentualbrands.com.

About Off Madison Ave

Off Madison Ave redefines what it means to be an agency, not just on paper, but by delivering collaborative and results-focused strategies. As a full-service marketing and business consulting firm, Off Madison Ave develops and executes comprehensive communication strategies helping to raise clients' brand awareness and revenues. In other words, Off Madison Ave not only understands marketing, but truly understands business.

Recently named one of the "Best Places to Work" by the Business Journal of Phoenix, Off Madison Ave specializes in marketing and business consulting in the areas of new media, interactive, public relations, advertising, strategic planning, research and media. In 2005, Off Madison Ave acquired Interactive marketing firm, Mighty Interactive, to provide its clients with industry-leading interactive marketing services. Off Madison Ave is heralded as the No. 1 Arizona public relations firms and Internet marketing firm, and one of the top two Arizona advertising agencies, by Arizona Business Magazine. A sampling of clients include: Coldstone Creamery, Nike, Vitabath and Claire Burke, The Arizona Republic, DMB Associates, Inc., PremierGarage, APS/Pinnacle West Corporation, Cruise America, Arizona Highways, Farnam Pet Products, The Little Gym International, Fairytale Brownies and many more.

Visit www.offmadisonave.com or www.mightyinteractive.com for more information.