Mighty Interactive Merges with Off Madison Ave to Strengthen Integrated Marketing ServicesArizona's Top-Rated Marketing Agency and No. 1 Interactive Firm Offers Full-Service Shop

Tempe, Arizona
June 7, 2005

Off Madison Ave, a full-service, integrated marketing communications agency, and Mighty Interactive, a leading interactive marketing agency, announced today they have merged to bolster the range and reach of their service offerings in the Southwest marketplace.

"The acquisition of Mighty Interactive underlines our growth strategy and commitment to excellence in providing our clients with expertise in all aspects of marketing, including Internet marketing," said David Anderson, general manager and partner at Off Madison Ave. "The synergy of our professionals, services and knowledge will offer us a tremendous competitive advantage in the integrated communications services we deliver to our clients."

Off Madison Ave and Mighty Interactive have been collaborating on client work for more than three years and presently work together on such clients as DMB - Marley Park, VIACK and Ideal You. The partnership will diversify Off Madison Ave's value-added services to clients by offering the interactive component in-house.

"Bringing Mighty Interactive in-house keeps us on top of the industry primarily because the firm's interactive services are very different compared to most offered by agencies in the region," said Anderson. "While other agencies offer Web design divisions, Mighty focuses on providing clients with innovative Internet marketing strategies, such as Search Engine Optimization (SEO), Web site usability studies and Pay-Per-Click advertising."

According to Jason Baer, president of Mighty Interactive, the Internet has become an integral component of marketing. As consumers are becoming more technologically advanced and using the Internet as a critical information tool, Baer said it is important for companies not only to build an effective, easy to use Web site, but also to implement marketing tactics that will guide users to the site and interact with it.

"Joining forces with Off Madison Ave gives us an unparalleled opportunity to provide clients a powerful combination of integrated marketing communications services," said Baer. "Our full range of services will allow us to work closely together to strengthen current client relationships as well as realize significant new business opportunities."

Off Madison Ave and Mighty Interactive finalized the acquisition in May 2005, and Mighty's staff relocated to Off Madison Ave's offices in Tempe, Ariz. The combined firm has nearly 40 employees and annual capitalized billings of more than $40 million.

In February 2005, Arizona Business Magazine's "Ranking Arizona" business opinion poll ranked Off Madison Ave as the No. 1 advertising agency in the state, while Mighty Interactive also was ranked the No. 1 interactive firm. Additionally, both firms have achieved numerous creative, public relations and Internet marketing awards, including: Phoenix Ad Club's Addy Awards, the Phoenix chapter of International Association for Business Communicators (IABC) Copper Quill Awards, the national NY Festivals TV and Radio Awards, the American Association of Political Consultants Pollie Awards, The Phoenix Business Journal's Readers' Choice Awards and the Phoenix chapter of the American Marketing Association (AMA) Spectrum Awards.

About Off Madison Ave

Off Madison Ave, located 2,480 miles off Madison Avenue in New York City, was founded in Phoenix, Arizona in 1998 as a full-service integrated marketing communications agency specializing in the development and implementation of comprehensive branding strategies. In May 2005, Off Madison Ave acquired Mighty Interactive to offer industry-leading Internet marketing services. Evolving beyond typical advertising and public relations practices, the agency has adopted a progressive business model to promote true customer/agency partnerships. Off Madison Ave's major practice areas include consumer products, entertainment and hospitality, technology and Indian gaming. Some of the agency's clients include The Arizona Republic, DMB Associates, Inc. - Marley Park, Ideal You, VIACK Corporation, Atronic Americas and the San Manuel Band of Mission Indians.

Please visit www.offmadisonave.com for more information.

About Mighty Interactive

Mighty Interactive is an Internet marketing agency based in Phoenix, Arizona. Founded in 2000, the firm provides Internet strategy, usability consulting, e-mail marketing, search engine marketing, and online advertising services. Ranked as the Valley's No. 1 Internet services firm by readers of the Phoenix Business Journal, and Arizona Business Magazine's "Ranking Arizona". Mighty Interactive clients include: Arizona Lottery, City of Phoenix, Circle K Stores, Pinnacle West/APS, DMB Associates, Arizona Highways Magazine, Phoenix Children's Hospital, Greater Phoenix Chamber of Commerce, The Flinn Foundation, and others.