Ships Ahoy!Mighty Interactive launches new Web site for California's leading yacht dealer

Tempe, Arizona
June, 2005

Local Internet consulting firm Mighty Interactive today launched a new Web site for H&S Yacht Sales, one of California's largest dealers of luxury sailboats and motor yachts.

Located at www.hsyacht.com the new Web site aims squarely at H&S' target market of West coast mid-range yacht owners and prospective owners.

The site is unlike most others in the luxury boat industry in that it includes a comprehensive online database of new and previously owned sailboats and motor yachts available at each of H&S' six locations.

"During the strategic planning process, we surveyed visitors to the previous Web site and found that what they wanted most was a lot more information about the products," said Jason Baer, President of Mighty Interactive.

To maintain the database of available boats, H&S personnel utilize a Mighty Interactive-created, highly functional online boat entry system. This tool automatically resizes digital photographs, enables staff to add descriptions and detailed information about each boat, and then automatically uploads the boat's profile page to the H&S site and to www.yachtworld.com an industry aggregator that functions as the "Autotrader" of the yacht industry.

"While improving the online experience for prospective yacht buyers was an important goal for this project, streamlining the behind-the-scenes business processes for H&S Yachts was also critical," said Baer. "This new online boat entry system will save the H&S team hundreds of hours each year."

In addition to the extensive information about boats for sale, the site also includes unique content areas such as "Ask the Expert"; maintenance tips; featured area yacht trips; events and regattas for H&S customers; yacht buying checklists; and online boat maintenance request forms.

Now that the new Web site has launched, Mighty is crafting and implementing a complete online marketing program for H&S, including email marketing, search marketing, and Internet advertising.

"Mighty Interactive lived up to their reputation and then some. As we conclude the first phase of our web site development, we look forward to an ongoing relationship with Mighty as they begin to fine tune our site and start driving traffic via SEO and keyword advertising efforts," said Mike Shubic, Director of Marketing for H&S Yachts.

About Mighty Interactive

Mighty Interactive is an Internet marketing agency based in Phoenix, Arizona. Founded in 2000, the firm provides Internet strategy, usability consulting, e-mail marketing, search engine marketing, and online advertising services. Ranked as the Valley's No. 1 Internet services firm by readers of the Phoenix Business Journal, and Arizona Business Magazine's "Ranking Arizona". Mighty Interactive clients include: Arizona Lottery, City of Phoenix, Circle K Stores, Pinnacle West/APS, DMB Associates, Arizona Highways Magazine, Phoenix Children's Hospital, Greater Phoenix Chamber of Commerce, The Flinn Foundation, and others.

About H&S Yacht Sales

H&S Yacht Sales is one of the largest yacht dealers on the west coast, offering an impressive selection of new and used yachts for sale throughout six California locations. H&S represents the most popular sailing and motor yacht manufacturers in the business, including: Catalina, Hunter, Jeanneau, Fairline, Doral, Silverton, and Navigator.

H&S Yacht Sales can be reached at (800) 845-7420.