America's Best Initiative Web Site Mighty Interactive wins coveted 2004 Pollie Awards

Tempe, Arizona
January, 2005

Phoenix-based Internet consulting firm Mighty Interactive has received three Pollie Awards for online political campaign excellence. Given each year by the American Association of Political Consultants, the Pollies are the most prestigious awards in politics.

Each of Mighty's awards are in recognition of the firm's work on behalf of Yes on 400, the Maricopa County transportation initiative that was approved by voters last November. Mighty Interactive worked closely with Highground, Inc., the political consulting firm that created the campaign strategy and managed the Yes on 400 initiative.

Awards included:

• The first place Gold Pollie award for "Best Web Site for an Initiative or Referendum";
• A Bronze award for "Most Innovative Use of Technology" for the Yes on 400 interactive map that enabled site visitors to toggle on or off various aspects of the transportation plan, zoom in to their own neighborhood, and other functionality;
• An honorable mention award for "Best Use of Email" for a humorous series of video emails poking fun at the No on 400 leadership.

"Good online execution helps wins campaigns," said Jason Baer, Mighty Interactive President. "As more and more people realize this, these awards become increasingly competitive," continued Baer. "We are delighted to receive recognition nationally for our Yes on 400 work."

The Highground and Mighty Interactive team awards follow the firms' 2002 collaboration on the "Joe Arizona" campaign, which also netted several Pollie trophies.

"We were very proud of our Joe Arizona effort as well, but this time is even better because we won the election, and the awards competition is much tougher," stated Baer.

To underscore the competitive nature of the Pollie Awards, in the "Most Innovative Use of Technology" and "Best Use of Email" categories, Mighty Interactive was bested out by the Bush/Cheney online reelection effort.

"To get beat in two open categories by the President's online program that had almost limitless resources - we'll take that," said Baer.

About Mighty Interactive

Mighty Interactive is an Internet marketing agency based in Phoenix, Arizona. Founded in 2000, the firm provides Internet strategy, usability consulting, e-mail marketing, search engine marketing, and online advertising services. Ranked as the Valley's No. 1 Internet services firm by readers of the Phoenix Business Journal, and Arizona Business Magazine's "Ranking Arizona". Mighty Interactive clients include: Arizona Lottery, City of Phoenix, Circle K Stores, Pinnacle West/APS, DMB Associates, Arizona Highways Magazine, Phoenix Children's Hospital, Greater Phoenix Chamber of Commerce, The Flinn Foundation, and others.