Making Sure the Email Gets DeliveredMighty Interactive Partners with National Leader to Offer Advanced Email Solutions

Tempe, Arizona
September, 2004

Mighty Interactive has a surprise for people who have predicted the death of email marketing, today announcing a partnership that will enable the Phoenix-based Internet marketing firm to offer world-class email functionality to its clients.

Mighty Interactive has signed on as Arizona's first platinum level agency partner of ExactTarget, a developer of on-demand email software solutions with nearly 2,500 customers.

"We're serious about being Arizona's leader in permission-based email marketing, and now we've partnered with one of the most respected, robust systems available," said Jason Baer, Mighty Interactive president.

JupiterResearch ranked ExactTarget highest in business suitability in 2004 based on the software's usability, strong feature set and dynamic content tool. ExactTarget was ranked a Strong Performer in the 2004 Forrester Wave report based on the software's extreme ease of use and standout capabilities for managing brand consistency and legislative compliance.

"The days of batch and blast are over," said Baer. "For an email to be successful, if must be relevant to the recipient and it needs to arrive in the recipient's in-box. ExactTarget's deliverability measures will ensure that what we send gets to where we want it to go without being filtered, and ExactTarget's dynamic content ensures that the message is relevant to the recipient," Baer continued.

ExactTarget is known for its high deliverability rate and easy to use personalization tool. ExactTarget has achieved an industry-leading deliverability rate of 98 percent (96 percent to the inbox and 2 percent to the bulk folder) through strict permission rules, excellent ISP relationships, and by working closely with customers to help them achieve greater deliverability of their emails.

ExactTarget's dynamic content feature enables marketers to easily create and send sophisticated, customized emails based on individual profiles.

"One of our primary business development strategies is to find high quality interactive agencies in each market, and partner with them. In Phoenix , we've found the right partner in Mighty Interactive," said Joel Book, ExactTarget's director of agency partner management. "Mighty Interactive understands the how's and why's of email marketing. Their expertise and data-driven approach is a perfect match for our business model."

According to Baer, because Mighty Interactive has the most comprehensive ExactTarget license available, the firm can offer advanced email functionality to clients at affordable rates.

"We're spreading out the costs of email excellence across all of our current and future clients so that even though our capabilities have increased substantially, fees will not increase," said Baer.

The two companies plan to conduct a comprehensive seminar on advanced email strategies later this year.

About Mighty Interactive

Mighty Interactive is an Internet marketing agency based in Phoenix, Arizona. Founded in 2000, the firm provides Internet strategy, usability consulting, e-mail marketing, search engine marketing, and online advertising services. Ranked as the Valley's No. 1 Internet services firm by readers of the Phoenix Business Journal, and Arizona Business Magazine's "Ranking Arizona". Mighty Interactive clients include: Arizona Lottery, City of Phoenix, Circle K Stores, Pinnacle West/APS, DMB Associates, Arizona Highways Magazine, Phoenix Children's Hospital, Greater Phoenix Chamber of Commerce, The Flinn Foundation, and others.

About ExactTarget

ExactTarget delivers on-demand email software solutions for permission-based email marketing. The Home Depot, General Mills, Scotts, Bristol-Myers Squibb, and nearly 2,500 organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. Privately owned and headquartered in Indianapolis, the company has more than 30 U.S. sales offices.

To learn more, go to www.exacttarget.com.