Arizona Lottery Picks Mighty Interactive, Sugar Creative for Web site Redesign

Tempe, Arizona
February, 2004

Local Internet marketing firm Mighty Interactive has teamed up with its downtown Phoenix neighbor Sugar Creative, and the firms have been selected through a competitive bid process conducted by E. B. Lane to provide Internet strategy and Web site redesign services for the Arizona Lottery. The firms will work closely with Lottery staff, and personnel from E.B. Lane Marketing Communications, the Lottery's advertising agency of record.

Mighty Interactive will lead the strategy component of the project, including:

• An analysis of the existing Lottery site
• An analysis of other Lottery Web sites world-wide
• Conduct and analyze a survey of existing Lottery Web site visitors

Sugar Creative will lead the tactical portion of the project, including:

• Creation of Web site blueprints for use in the site redesign
• Creation of a new Arizona Lottery Web site user interface

"The Web site is an increasingly important part of our marketing and communication strategy for both players and retailers," said Katie Pushor, Arizona Lottery Director. "We are delighted to have these firms working with us to maximize the effectiveness of our Internet initiative," Pushor said.

"The Lottery's Web site Task Force has done an extremely good job of determining where they want to take their online operations, and our job is to provide a road map for getting to that destination." said Jason Baer, President of Mighty Interactive. "Sugar Creative is a wonderfully talented design firm, and we're lucky to have them as our partners on this project - it's the best of both worlds," Baer continued.

About Mighty Interactive

Mighty Interactive is an Internet marketing agency based in Phoenix, Arizona. Founded in 2000, the firm provides Internet strategy, usability consulting, e-mail marketing, search engine marketing, and online advertising services. Ranked as the Valley's No. 1 Internet services firm by readers of the Phoenix Business Journal, and Arizona Business Magazine's "Ranking Arizona". Mighty Interactive clients include: Arizona Lottery, City of Phoenix, Circle K Stores, Pinnacle West/APS, DMB Associates, Arizona Highways Magazine, Phoenix Children's Hospital, Greater Phoenix Chamber of Commerce, The Flinn Foundation, and others.

About Sugar Creative

Sugar Creative is an award-winning interactive design and development firm that works with leading corporations and advertising/marketing agencies to extend their traditional marketing initiatives to the Web and other forms of digital media. The company provides branding, design, interface and database development, strategy consulting, email marketing, and customer experience consulting. Sugar Creative clients include:

Best Western International, Mayo Clinic, Arizona Department of Health Services, Choice Hotels International, Greenmail, Big Bear Mountain Premium Spring Water.