Mighty Client Wins National "Best of" Award

Tempe, Arizona
August, 2004

Pinnacle West, a long-time Mighty Interactive client and parent corporation of Arizona Public Service Co. (Phoenix' primary electric utility), SunCor, and other firms, recently won a national "Best Of" award from the Web Marketing Association.

The Pinnacle West Web site (www.pinnaclewest.com) was named "Best Energy Investor Relations Web Site" by the WMA - one of the foremost Internet excellence competitions in America.

Mighty Interactive worked closely with Pinnacle West on the development of the site, providing strategic consulting, information architecture, and usability consulting.

The site was lauded for its ease of use and transparency of information. "This is exactly what an IR (site) should offer. It has detailed financial information, easy to find and online tools to help the individual shareholder," wrote the judges. "It is apparent from your depth of support that you value the individual investor, as well as the institutions who invest in your stock."

"We are thrilled for Pinnacle West to have received a national award for their site," said Jason Baer, President of Mighty Interactive. "The entire Pinnacle West team worked extremely hard - and continues to work hard - to create a manage a truly customer-focused Web site, and this award is the culmination of that dedication," he said.

Rachel Sahlman, Pinnacle West E-Commerce Manager said, "Mighty Interactive was a valuable part of our Web site team. Their advice and counsel helped us build a site that was extraordinarily useful. They tell it like it is, and then back it up with examples and results," she commented.

The WMA was founded in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, advertising, PR and design professionals from around the country who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate websites.

Additional information regarding the competition and other "Best of Industry" winners can be found on the WMA Website.

About Mighty Interactive

Mighty Interactive is an Internet marketing agency based in Phoenix, Arizona. Founded in 2000, the firm provides Internet strategy, usability consulting, e-mail marketing, search engine marketing, and online advertising services. Ranked as the Valley's No. 1 Internet services firm by readers of the Phoenix Business Journal, and Arizona Business Magazine's "Ranking Arizona". Mighty Interactive clients include: Arizona Lottery, City of Phoenix, Circle K Stores, Pinnacle West/APS, DMB Associates, Arizona Highways Magazine, Phoenix Children's Hospital, Greater Phoenix Chamber of Commerce, The Flinn Foundation, and others.