Mighty Interactive Soars with 3 New Clients Including Sky Harbor and U.S. Senate Candidate

Tempe, Arizona
April, 2004

Local Internet marketing agency Mighty Interactive has landed three more high profile accounts.

Working with Phoenix-area advertising firm Park&Co Mighty Interactive is handling the strategic planning for all-new Web sites for the City of Phoenix Aviation Department (including Sky Harbor, Deer Valley, and Goodyear airports), and for Goodwill Industries of Central Arizona.

Mighty Interactive's strategic services for City of Phoenix and Goodwill include:

• Strategy workshop to assess client Internet goals
• An analysis of the existing Web sites
• An analysis of competitors' Web sites
• Conduct and analyze a survey of existing Web site visitors
• Specific recommendations for Web site organization and layout

For both projects, Park&Co will tackle Web site design and programming once Mighty Interactive's strategy recommendations are complete.

In addition, Mighty Interactive has been retained by Bill Phillips for U.S. Senate. Mr. Phillips, a businessman from Tampa, is running as a Democrat for Florida's United States Senate seat. Mighty Interactive has launched a Web site for the campaign at www.billphillips2004.com and is also handling all campaign email marketing, online media buying and Web site updates.

"We are extremely fortunate to have the opportunity to work with these new clients on exciting projects, all of which will have a meaningful impact on Internet users," said Jason Baer, President of Mighty Interactive. "For the City of Phoenix Aviation Department and for Goodwill, the Internet is a primary information distribution tool, and for the Bill Phillips campaign, online tactics are becomingly increasingly important - as the Howard Dean candidacy showed last winter," Baer continued.

About Mighty Interactive

Mighty Interactive is an Internet marketing agency based in Phoenix, Arizona. Founded in 2000, the firm provides Internet strategy, usability consulting, e-mail marketing, search engine marketing, and online advertising services. Ranked as the Valley's No. 1 Internet services firm by readers of the Phoenix Business Journal, and Arizona Business Magazine's "Ranking Arizona". Mighty Interactive clients include: Arizona Lottery, City of Phoenix, Circle K Stores, Pinnacle West/APS, DMB Associates, Arizona Highways Magazine, Phoenix Children's Hospital, Greater Phoenix Chamber of Commerce, The Flinn Foundation, and others.