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The Arizona Republic & bizAz Magazine - The Costs of Pay-Per-Click Advertising

Phoenix, Arizona
March 20, 2008

Question: I'm interested in pay-per-click search-engine advertising, but I don't know how much it will cost. Help!
Answer: Projecting costs for pay-per-click, or PPC, advertising can be as mysterious as Britney Spears' career plan.

Multiple factors determine your PPC budget and success level. Here's what you need to know.

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Off Madison Ave Receives MarketingSherpa Gold Award for Successful Client E-mail Campaign

Phoenix, Arizona
February 26, 2008

Off Madison Ave (www.offmadisonave.com), a full-service marketing communications firm, announced today that it received a global 2007 MarketingSherpa Gold Award for "Best Test You Learned From" for a successful e-mail campaign it executed for Kolbe Corporation's career assessment tools. The award, presented at MarketingSherpa's (www.marketingsherpa.com) third annual E-Mail Summit in Miami, was one of just nine for the business-to-consumer categories presented worldwide by the premier marketing research organization, which provides marketers with the information, inspiration and instructions to improve their results.

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Ruby on Rails – A Mighty Tool

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Ask us about our results-based pricing model, where we're true business partners with our clients. View a case study about how this approach increased ROI 500% in one year for Esscentual Brands.


Getting results

  • Esscentual Brands

    Mighty Interactive and ExactTarget exhibit the essence of multi-channel marketing, achieving 500% online revenue growth in just one year for client, Esscentual Brands.

    View this case study »


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