Welcome to the Mighty Interactive online marketing and Internet advertising library, where we've stashed all of our white papers, treatises, opinions, and musings about all things interactive. Enjoy. For other information of a similar nature, check out our blog conveniently located on our home page. And, to get great interactive marketing updates right in your email box or RSS reader, sign up for The Mighty Messenger below.
And, if your interests are broader than just our little corner of the Internet advertising universe, check out the blog of our parent company, Off Madison Ave. There you'll find tidbits and insights on marketing, advertising and public relations.
Also note that Mighty Interactive personnel are always available to speak at conferences, write a column, recommend a Web site, build a birdhouse or anything else you might need. Just contact us and we'll get it figured out.
by Jason Baer
Q. I'm interested in pay per click search engine advertising, but I don't know how much it will cost. Help!
A. Projecting costs for pay per click can be as mysterious as Brittany Spears' career plan.
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by Jason Baer
President, Mighty Interactive
$15.9 billion. That's what eMarketer projected was spent on U.S. online advertising in 2006. For a dose of perspective, that's more than was spent on local radio ads, cable TV ads, billboards, and B-to-B Magazines like Solid Waste & Recycling. In truth, online advertising trails only network television, local newspapers, and consumer magazines in total ad dollars spent.
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by Jason Baer
President, Mighty Interactive
Unless you’re a recently thawed caveperson, you’ve heard about blogs. No current-day buzzword is as buzzy as “blog” which leapt from geek-dom to mainstream faster than the evaporation of Bode Miller’s career.
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by Jason Baer
President, Mighty Interactive
Rerouting inefficient markets is what the Internet does best. Wherever lack of information transparency requires regular folks to use specialists to make a transaction, the Internet will discredit and then cripple that industry. The former travel agents and stockbrokers serving your Bloomin’ Onion at Outback can attest to the Net’s unique ability to eliminate the middleman.
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by Jason Baer
President, Mighty Interactive
Malcolm Gladwell is an author, pundit, and Carrot Top doppelganger who doles out bite-sized business wisdom like popcorn chicken. He posits in The Tipping Point that when enough of the right people start to perpetuate a trend, it can catch fire and grow geometrically almost overnight. 2006 will be the year that local online advertising experiences this tipping point phenomenon.
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by Jason Baer
President, Mighty Interactive
What does the Internet have to do with your print, TV, radio, direct mail and other traditional tactics? Plenty.
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by Jason Baer
President, Mighty Interactive
Chances are, your organization's Web site isn't all it could be, and you most likely know it and will even admit it to people who are not capable of firing you. You're not alone.
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by Jason Baer
President, Mighty Interactive
Once upon a time you could send and receive email without incident. Like leaving your doors unlocked or eating medium-rare hamburgers, the glory days of email were blissfully free of hassle and worry.
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by Jason Baer
President, Mighty Interactive
Not long after the beginning, when the first-ever ad appeared on the previously commercial free World Wide Web (for Absolut Vodka, on wired.com), the consensus among the Internet and advertising intellectuals and futurists was that thousands of Web sites would "narrow-cast" their content to specific niche audiences, and even small Web site publishers could earn a nice living selling ads to companies needing to reach extremely targeted audiences.
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by Jason Baer
President, Mighty Interactive
You've heard it all before, right? Circa 1998. The Internet, with its 24x7 hours and minuscule overhead is going to put American retailers out of business. It's just a matter of time before operational efficiencies triumph over brand and physical location, and quaint stores disappear faster than Diamondbacks' pitching.
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by Jason Baer
President, Mighty Interactive
Internet ads are not equal.
On the low end of the effectiveness scale you have banner ads. The original champion of interactive marketing, standard banners are now the "ER" of the Internet - a washed up parody scratching and clawing to remain relevant.
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by Jason Baer
President, Mighty Interactive
In comparison to their human counterparts, Web sites have certain advantages as sales representatives for your company. They work 24x7, don't complain about the commission structure, and don't expense $273 for dinner with "Paul" the imaginary new business prospect. But otherwise, Web sites are generally terrible salespeople.
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by Jason Baer
President, Mighty Interactive
Math is the curse of the Internet.
True, it's the most trackable medium ever devised and what you can unearth by sifting through the sand dune of data created by every Web site is startling. Just about everything you'd ever want to know about your organization's Internet success or failure is viewable numerically, if you know where to look.
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by Jason Baer
President, Mighty Interactive
Thirty six percent of site visits come from a search engine or other Web link, according to Web measurement firm Web Side Story. Betting 36% of your site traffic on the outcome of an ongoing epic duel between geeks who work for search engine companies and the geeks who try to outsmart them seems akin to listing monkey's paw and other lucky talismans as your primary marketing strategy.
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by Jason Baer
President, Mighty Interactive
Ridiculed by most ad agencies, the media and nearly every major company that doesn't sell technology, Internet advertising has endured a tough couple of years. After actually decreasing by 24.8% from 2000 to 2002, total U.S. Internet advertising expenditures are anticipated to be $8.1 billion this year. It's an increase of 6.3% over last year, and the first step in a recovery and expansion that will result in a $13.5 billion market by 2007, according to GartnerG2 projections.
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by Jason Baer
President, Mighty Interactive
In the American way of thinking, if some is good, more must be better. Anything useful or interesting gets proliferated until it reaches gluttonous proportions.
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by Jason Baer
President, Mighty Interactive
Adaptability may be the hallmark of the Internet advertising industry. Each time consumers start to tune out one type of online ads, another rises up to take its place. Like primitive amphibians, the Internet ad types continue to evolve based on market conditions and consumer acceptance.
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