Mighty Interactive is an Internet marketing firm that uses the inherent availability of Web site statistics to create effective Internet marketing programs for clients in Arizona and across the United States.

Several Web site statistics programs and services are offered by our Internet marketing firm.

Click Stream and Behavior Analysis

An Internet marketing firm can learn a lot by studying the behavior of users of a Web site. Mighty Interactive often uses the Clicktracks raw log file analysis system to determine how visitors are moving through a site, where they are having problems potentially due to ease of use shortcomings, and how different strategies employed by the Internet marketing firm impact behavior. This analysis expands and enhances existing traffic reporting typically provided by hosting companies or IT departments.

Web Site Scoreboard

On a regular basis (typically monthly) Web site analytics software is utilized by the Internet marketing firm to measure success of the Web site against the success metrics outlined in the strategy brief. These monthly "scoreboards" are presented and discussed with clients. These findings are used to determine what changes should be made to the site to improve overall success metrics and enhance ease of use.

Competition Impact Audit

The competition impact audit program uncovers the strategies being used most successfully by competitors and their Internet marketing firm. Wondering which search terms or Web sites are driving traffic to your competitors' sites? The competition impact audit shows precisely what's working for other sites, including in many cases the demographic and psychographic composition of their audience.

E-mail Newsletter

Ruby on Rails – A Mighty Tool

Check out our new section on Ruby on Rails, the Web development platform everyone's talking about. Developers – download our plugins.

You Make Money, We Make Money

Ask us about our results-based pricing model, where we're true business partners with our clients. View a case study about how this approach increased ROI 500% in one year for Esscentual Brands.

Getting results

• 

  NextStudent, one of the nation's premier education funding companies, had significant traditional and direct mail programs in place when they came to Mighty Interactive.

  View this case study »