Search optimization is one of the most important online marketing tactics. Every day, hundreds of millions of people worldwide use search engines to find something. That something could be the Web site of a Mighty Interactive client, so ensuring that clients' Web sites appear prominently in search engines is an important component of the Interactive marketing mix. Whether your company is interested in being visible in a local market or worldwide, an effective search optimization campaign will make your company's page rise above all of the others on a search results page.

Search Optimization - Search Term Selection

Search engine results are based primarily on relevancy to the search query or phrase used by the searcher. Thus, not all search queries are appropriate for every client, and determining which search queries have the greatest likelihood to produce positive results and ROI for clients is the objective of search engine optimzation. Mighty Interactive conducts a comprehensive search volume analysis that shows how often people search using each query that could possibly be relevant for a particular client. For example, the number of search queries each month for "Phoenix search optimization" and "Arizona search optimization" are quite different.

We balance the volume of search queries against the number of other Web sites that appear in search results for each query. Based on this mixture of search frequency and competition, Mighty Interactive creates a list of recommended search terms to be focused upon in our natural search engine optimization services.

Search Optimization - Competitive Analysis

For every search query, a particular Web site comes up first, a particular Web site comes up tenth, and a particular Web site comes up fiftieth. Even for very similar search terms such as "Phoenix Search Engine Optimization" and "Phoenix Search Optimization" different sites appear. There are reasons why this is so, and Mighty Interactive uses sophisticated software and years of experience to look at Web sites currently ranked well for search queries of interest to clients. We examine the sites to determine what natural search engine optimization services must be deployed on client Web sites to compete successfully with sites currently ranked in the top ten results for key search queries.

Search Optimization - On Page Recipe

A large component of search engine success is the copy located on each Web page. In this component of the plan, Mighty Interactive creates a "recipe" - a combination of page title, metadata, copy, and link structure - for each main page of the client's site. Once implemented by client or Mighty Interactive, this recipe will improve client search engine rankings. For each page on the client's site, a particular keyword like "Phoenix search optimization" is targeted, and the page is developed to rank well for that particular phrase or a closely related one such as "Phoenix search engine optimization".

Search Optimization - Optimized Copywriting

The most important factor in a site's search engine ranking is the copy on the Web pages. Each month as part of our natural search engine optimization services, Mighty Interactive works with clients to create highly specific, search engine friendly copy and adds those pages to client Web sites. This process is often augmented by optimizing client press releases for search engine results by slightly rewriting the copy and including specific links to the Web site in the release. Further, content added by the client to the Web site (whitepapers, fact sheets, etc.) are reviewed by Mighty Interactive and modified as necessary for maximum search engine optimization value. This often requires small but critical changes to content, including link placement and utilization of specific search friendly nomenclature.

Search Optimization - Link Acquisition

The other primary component of search engine success is links. The more Web sites that link to a site, the better its search engine rankings will be. Thus, Mighty Interactive creates a plan for acquiring more links for client Web sites over time, typically through directory submissions, press release optimization, highly targeted link requests, and through blog and social network postings.

E-mail Newsletter

Ruby on Rails – A Mighty Tool

Check out our new section on Ruby on Rails, the Web development platform everyone's talking about. Developers – download our plugins.

You Make Money, We Make Money

Ask us about our results-based pricing model, where we're true business partners with our clients. View a case study about how this approach increased ROI 500% in one year for Esscentual Brands.

Getting results

• 

  Arizona Highways magazine, an award-winning publication for the past 78 years, needed to increase online sales and subscriptions while reducing cost-per-sale through their online store.

  View this case study »