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We Help You Plan

We help you plan
successful marketing initiatives.

Whether you need an all-new Web site design or an innovative, successful Internet marketing strategy, we start at the beginning - with a plan. It's far too easy to get wrapped up in the myriad of tactics available online and just start firing bullets in the air, hoping to hit a passing target. Random Internet marketing of that type can be guaranteed to produce just one result - wasting a portion of your money.

We've been involved in providing Internet marketing strategy since the inception of the medium in 1994 and we've developed a methodology where we work closely with clients well in advance of any tactical execution. When we mutually decide how to improve your online ROI, those decisions are based on data, not just good guesses.

For Web site design projects, this planning process often includes - stakeholder research where we work with you to fully understand your online business objectives; detailed best practices identification where we seek out industry-leading trends; online surveys where we ask your current Web site visitors what they want online and why; and analysis of the click stream and behavior of your Web site traffic.

This research, coupled with our years of experience, culminates in a set of Web site blueprints used to develop a new Web site that is designed to exceed the expectations of your visitors - resulting in business success for you.

A great site however does you no good without visitors and transactions and getting those takes planning too. Here are a few of the services we offer to create your online success.

Search Engine Optimization

We engage in comprehensive search term and competitive analysis, reverse-engineering the current top-ranked sites to see how we can outfox them on your behalf.

Pay Per Click Campaigns

Yield curves and ad testing matrices are developed to project results over time before the campaign even begins.

Internet Advertising

To match the demographics and psychographics of your desired audience, we use powerful software tools to evaluate online media options.

Email Marketing

We develop multi-faceted testing protocols that give clients a roadmap for determining the ideal combination of from line, subject line, time of day to send email, day of week to send email, and other success factors.

At Mighty Interactive, before we Create anything for you, we plan the success of your Internet marketing strategy.

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Getting results

  • Next Student

    NextStudent, one of the nation's premier education funding companies, had significant traditional and direct mail programs in place when they came to Mighty Interactive.

    View this case study »


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