Services List
Online Market Research
We use online research to inform all of our Web site marketing strategies. The massive availability of user data online, makes market research affordable and extremely useful.
These are among the research programs utilized to determine Web site marketing strategies:
Online Survey of Current Customers or Visitors
To understand the characteristics, needs, and attitudes of existing Web site users, Mighty Interactive creates (with client review and participation), an online survey that is presented to visitors to the current client Web site. This survey helps determine what user needs are driving the current audience to the site, develops a baseline measurement of user satisfaction with the site, and can be utilized as a "trial balloon" to gather consumer feedback on potential Web site features and Web site marketing strategies.
Competitive Assessment
There are very few unique Web sites. For nearly every site, other sites exist for similar purposes and with similar audiences and objectives. These similar sites establish user expectations. Mighty Interactive comprehensively examines 6-12 similar Web sites and creates a document highlighting best practices from this competitive set - features, functions, interfaces, copy, Web site marketing strategies, and other elements that should be considered as inspiration during the creation of the client Web site.
Click Stream and Behavior Analysis
A lot can be learned by studying the behavior of users of the current site. Mighty Interactive often uses the Clicktracks raw log file analysis system to determine how visitors are moving through the current site, where they are having problems potentially due to ease of use shortcomings, and how different Web site marketing strategies (search engines for example) impact behavior. This analysis expands and enhances existing traffic reporting typically provided by hosting companies or IT departments.
Competition Impact Audit
The competition impact audit program uncovers the Web site marketing strategies being used successfully by competitors. Wondering which search terms or Web sites are driving traffic to your competitors' sites? The competition impact audit shows precisely which Web site marketing strategies are being undertaken by other sites - and to what effect.
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