Services List
Email Marketing
As one of the country's leading email marketing agencies, we create a plan that dictates how email will be used to keep the client top of mind and enhance success metrics over time. This plan includes description of email frequency, email content, segmentation plans (how different parts of the customer base will receive different versions of the email) and other campaign details.
Email Marketing Testing and Optimization Matrix
Small changes to an email campaign often produce significant differences in results. Consequently, Mighty Interactive creates a testing and optimization matrix for all new email campaigns. This matrix describes the process by which the best combination of email attributes (from line, subject line, time of day, day of week, content and layout) will be determined and implemented into the overall campaign by the email marketing agency. To ensure statistical reliability, only one variable is tested in each email blast, so the matrix is in effect for five or more email blasts in most cases.
Email Marketing, eCRM and Visitor Retention
As a large email marketing agency we employ multiple team members who solely create and implement effective email marketing programs for our clients based upon business goals, audience demographics and the like.
Once the email marketing and eCRM planning has been completed as outlined above, Mighty Interactive begins the process of actually communicating with Web site visitors via email.
Mighty Interactive very much adheres to the philosophy that relevancy is the most important aspect of email marketing and visitor retention. Consequently, unlike other email marketing agencies, we encourage clients to not adhere to a firm distribution calendar if relevancy will suffer as a result. When clients have something important to tell their Web site visitors, Mighty Interactive enables best-of-breed email blasts sent using sophisticated software recognized as the best email application in America by multiple independent analysts.
In most cases, clients provide Mighty Interactive with a content outline for email blasts. Copywriting is available as an optional service if desired, however. We then create the email content and graphics based on this outline, and frequently develop multiple versions of the same email for results testing purposes. All tests are deployed using proven methodologies, with distribution lists split randomly into two or more segments.
To further enhance eCRM relevancy and success, Mighty Interactive frequently develops and deploys highly personalized email marketing programs whereby individual email recipients receive specific copy and/or offers based on their preferences, demographics, or previous activity.
Additionally, some programs - especially advanced eCRM projects - require event triggered email marketing distribution whereby individuals receive email automatically based on their Web site behavior. An example of this type of program in an ecommerce environment is sending a Web site visitor a coupon after he or she places an item in a shopping cart but then leaves the site without making a purchase.
Email Marketing Report Card
Every Mighty Interactive email includes an Email Marketing Report Card that is provided to clients approximately seven days after the blast. This email marketing report provides detailed success metrics data including number of emails sent, number opened, open rate, number of clicks, click through rate, and other critical information. Based on these reports, the visitor retention program is modified to continuously improve results.
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NextStudent, one of the nation's premier education funding companies, had significant traditional and direct mail programs in place when they came to Mighty Interactive.
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