Updates to Google AdWords Editor
The recently released Google AdWords Editor 6.5 version, has a few new interesting features, including a new keyword research tool, similar to their Keyword Suggestion Tool found online. A big difference in the two keyword tools is that there a scale of 0-5 associated with each keyword for volume and competition in Editor, instead of providing approx search volume numbers and a green bar for competition online.
When looking at the results for the term “advertising agency” in the online keyword tool, and in AdWords Editor, the results are similar, but both came back with a different keyword list overall. Here are the results:
Which tool do you think you’ll use, now that you have options? Using a combination of both tools will help you create a more robust list.
All the AdWords Editor updates can be found on SearchEngineLand.
