‘Generation V’ Offers Marketers New Opportunities
Generation Virtual – AKA Generation V – is the new title given to the emerging generation of technology-savvy folks who converge online from a variety of backgrounds. According to a recent article, Generation V is becoming a force to be reckoned with, one unlike any other generation before. Instead of being divided into categories based on traditional demographics (age, race, social status and the like), Generation V is instead characterized by traits like an “increasing preference for the use of digital media channels to discover information, build knowledge and share insights,” according to the research.
This rise in a new consumer base with its own subcategories and trends is a chance for marketers to create new campaigns geared toward Generation V and the technological mediums they use. It’s a chance for online marketers to shine and also to reach across several traditional demographic groups at once as your message reaches the diverse Generation V members.
