Political Candidates Need To Boost Online Presence in 2008 Election
No matter whom you’re voting for in November, if you’re like most Americans, chances are you have gone to the Internet for something politically-based. Whether you’re researching your favorite candidate, donating money to their campaign, or simply keeping up with political news, since the 2004 elections, the amount of people going online to seek out political information has significantly increased.
According to a recent study, nearly half of all Americans used the Internet in ways related to the primary elections this spring. So, what do the folks at ClickZ take away from this? As they say – “The message for Internet-naive candidates: Get onboard and sell yourself via the Web.”
Obviously, politics is following the same trend as, well, pretty much everything else – an online presence boosts your overall brand and image. It’s almost a “duh” sort of realization. Yet, according to the article, the candidates have only spent a combined 2 percent on online advertising. Maybe, as the election heats up, candidates across all party lines will open their eyes and fully embrace the Internet’s potential, because, in this pivotal election, how can they afford not to?
